How long have you been looking all over the internet for an affordable link building guide? Well, you still haven’t found one, I’m afraid. But, don’t you fret. You have found some information on affordable link building.
Before you even think to look for affordable link building tips, or even link building companies to help you with some organic link building, you really should know what you are getting into, and what your options are.
Link building is a technique that is used in search engine optimization, and describes the actions that are aimed at increasing the number, and quality, of links that point to a particular page. There are six prominent types of link building that can be used during SEO work.
- Reciprocal Link
- Resource Link
- Forum Signature Link
- Blog Comment Link
- Website Directory Link
- Social Bookmark Link
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This type of link is mutual between two objects, usually websites, that promise mutual traffic to each other. An example: Site A having a link sending visitors to Site B, and Site B linking over to Site A. This increases both sites’ chances of exposure, because only one site needs to be found for it to work.
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These are actually a category of links, that can be one- or two-way, and are provided as “resources” to information that is shared on a website. The link is provided because it is believed to contain content that is relevant to those visiting the initial site.
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This a technique used specifically to build backlinks. It is done when forum contributors paste the linking URL right in their signature, so it is passively present every time the poster contributes, and stays visible to anyone reading any post the contributor is commenting on.
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This is a lot like the forum signature link. If the commenter on the blog is insightful, informative, and useful, it can be enough to get the other blog readers to follow the link for more information pertaining to both the blog and the desired site.
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This type of link gets put onto a list of other links, all sorted into specific categories. People search these lists when looking for a variety of options for links all of a certain type.
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Social bookmarking is the newest way to save and categorize web pages in a public, or social, location. Because each one of these bookmarks has an anchor that sends the clicker back to the original site, if the bookmark is popular enough and spreads amongst the boards enough, it could prove exceedingly useful for SEO purposes.
Now that you know your link building options, you can be sure to approach a link building company with a little more confidence so that you can know what to expect, and what to discuss. Link building is a great, simple way to bulk up your web presence, expand your relevance online, and prove to the search engines that you belong on the top of their rankings.
